National parks and national monuments in the United States were originally individually managed under the auspices of the Department of the Interior. The movement for an independent agency to oversee these federal lands was spearheaded by business magnate and conservationist Stephen Mather, as well as J. Horace McFarland. With the help of journalist Robert Sterling Yard, Mather ran a publicity campaign for the Department of the Interior. They wrote numerous articles that praised the scenic and historic qualities of the parks and their possibilities for educational, inspirational, and recreational benefits. This campaign resulted in the creation of a National Park Service. On August 25, 1916, President Woodrow Wilson signed a bill that mandated the agency “to conserve the scenery and the natural and historic objects and wildlife therein, and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations. ” Mather became the first director of the newly formed NPS.